According to a report by, a research group held a various focus groups in the New York City market asking males and fmales from ages 18 to 54 who are or were former WWE fans to take part. This focus group discussed the current WWE product, positives and negatives and why no longer were interested in watching the product on a regular basis. The report added that WWE ordered the focus groups to begin to “strategize ways to bring fans back to the product and identity weaknesses in the current product.”